Runner’s creative approach to sponsorship ahead of endurance marathon

Posted Friday, 09 March 2012, 2.40pm

A 50 year old railway worker, from the Rodley area of Leeds, is on a mission to raise as much money as she possibly can, for Brathay, by taking part in our Brathay 10 in 10 event.

Diane Shaw, who works at Leeds City Station, is one of only 18 runners that we’ve chosen to compete in this year’s 10 in 10, arguably, the most daunting endurance run in the world. 

The Brathay 10 in 10 manifests itself in the form of 10 marathons, over 10 consecutive days, around Lake Windermere and Diane is determined to complete the staggering 262 mile challenge. If she does make it across the finishing line she’s sure to gain the respect of more than just the running community. 

The 10 in 10 will see runners pushing themselves to the very limits of physical and mental endurance in order to complete the course and raise money for charitable causes. 

And in order to raise much needed cash for us Diane is being creative in her fundraising efforts. 

A keen Leeds United fan she has taken to encouraging spectators to part with their cash before home games at Elland Road. Having identified a suitable location, in a tunnel underneath the M621 at the end of Lowfields Road, she’s become a regular sight appealing for money whilst wearing a T-shirt that says ‘Diane – Brathay 10 in 10’. 

And at the last home game, against Southampton, she was delighted by the generosity of fans who donated £145, in just one and a half hours, before and after the match. 

Diane said: “I got more donations as the crowds were going in, before the game, as I suspect they were a lot happier than after the final whistle had been blown and United had lost 1-0. But on the whole people were great and quite a few asked about Brathay Trust, which gave me the chance to explain about the great work that you do with disadvantaged and challenged young people.” 

Diane is hoping to do more collections outside the stadium in the build up to her epic challenge, which begins on 11th May, and is hopeful that once the football club get to hear of her charitable efforts that they will allow her to officially collect from directly outside the ground. 

Completing the Brathay 10 in 10 will require a huge effort, from Diane, as she came to running comparatively late in life having run her first marathon, in 2007, at the age of 45. 

To date she has completed 15 marathons, including those in Liverpool, Gloucester, Milton Keynes and London, and her finishing times have been very respectable ranging between 4.06 - 4.15 hours.  

She is currently undertaking an all-consuming training and preparation programme which incorporates an average of 50 miles running a week. Although she will reduce her training regime as the 10 in 10 draws closer, she will, remarkably, be undertaking the London Marathon just 2 weeks before the Cumbrian event. 

Mark Bushell from Brathay said: “Diane is putting a huge effort into fundraising for this event and she’s determined to be successful both on and off the course. Like the other competitors she’s had to put her life on hold for a year in order to get in shape for this tremendous physical challenge. This has been extremely difficult for Diane as she not only works, but is also a carer for her 2 year old nephew, Oscar. However, she completed the course at a training event in January and I think this has given her the confidence to really push on with her fundraising drive.”  

Diane has also staged collections on the concourse of Leeds City Station and has organised a Bingo Night at the Owl pub in Rodley, on 4th April, and a Spring Ball, at the Hilton Hotel in Leeds, on 5th May. 

To find out more information about these events and to sponsor Diane, email her by clicking here or visit her at
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